www.parade.com/news/what-america-cares-about/featured/100307-compassion-counts-more-than-ever.html
YEPPIES (YOUNG, ENGAGED PROBLEM SOLVERS)
"Yeppies--a group of young people distinguished by a reliance on social media and socializing to fuel their activism--came into existence only a few years ago. They enjoy volunteering and have the most faith that individuals can solve social problems. Improving the world is both important to them and a way to connect with like-minded peers. Open to a variety of causes, they're particularly susceptible to getting involved because of a friend's "ask." They derive great stimulation and satisfaction from their activism and donate often and widely. Two-thirds of Yeppies are women, and of the three types, this one has the highest percentages of African-Americans and of single people."
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